BOS is a South African brand of ice tea, which uses 100% organic rooibos as the main ingredient. The company was founded by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur respectively. David Evans has been the CEO since 2011. The initial range of ice teas was launched in July 2010, and has become quite popular in South Africa. BOS's headquarters are located in Woodstock, Cape Town. Alex Ferguson, former manager of the Manchester United F.C., is an investor.
Video BOS Ice Tea
Sustainability
BOS recently launched a mobile virtual reality app, BOSify YOUR WORLD, where customers can plant virtual trees, which contribute to real trees being planted through the GreenPop initiative.
Maps BOS Ice Tea
Products
The rooibos used in BOS is sourced from Klipopmekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea comes in six flavours:
- Lemon
- Apple
- Peach
- Berry
- Lime & Ginger
- Energy
BOS Sport
BOS Sport, a sports drink range, was released in January 2014 with three flavours:
- Lemon Lime
- Mandarin Orange
- Red Berry
Distribution
Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands, and plans to further expand into other African countries. Since mid 2015, BOS is also available in Singapore and the rest of South East Asia.
References
Source of article : Wikipedia
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